Real Estate Facebook Custom Audiences

Facebook Custom Audiences are one of the most effective ways to advertise to your ideal clients on Facebook. They are very cost effective and allow you to deliver a specific message to those people who are most likely to do business with you.

What is a Facebook Custom Audience?

Facebook Custom Audience’s allow you to upload a specific audience of people to run ads to.

For example you can create a custom audience of email addresses from your database, retarget people that have visited your website or even people that have engaged with something that you have posted on Facebook.

This gives you an incredible amount of power to reach your ideal target clients on a platform that you might not have been able to previously.

People that are on your database, visited your website or engaged with you on social media are clearly interested in yourself and your business.

Being able to display an ad in front of this person is a massive advantage to your marketing. Read more

Real Estate Agents Facebook Ads

By now you’ve probably heard other agents talking about how they are using Facebook ads to generate leads and grow their brand in the local area.

Facebook ads can be very effective when you know how to correctly set up and run a targeted campaign to attract your ideal clients in your local area.

After you’ve set up your first successful campaign it is pretty easy to rinse and repeat the process.

The problem a lot of agents have is setting up a winning Facebook ad. While it is relatively straight forward to get up and running there are a few key areas that need to be addressed in order to get the best results from your advertising budget.

In this post we dive deep into how to construct a successful Facebook ad for real estate.

Read more

It’s no secret that more and more of your clients are spending time engaging and interacting on social media.

More and more real estate agents are starting to realise the power of social media to grow their brand. Whether you are trying to put together a post to engage with people in your local community or create a Facebook ad to capture hot seller leads, you need one thing…

Great images!!

Here are a couple of stats that show the importance of great images in your posts. Read more

A question I’m often asked is how can I grow my audience on social media and is it possible to generate a leads from it.

There are a lot of social media sites out there. The one that is by far the most useful from a real estate agents perspective, in terms of reaching and engaging with potential clients is Facebook. Read more

Instagram marketing for real estate agents

As a Real Estate Agent Instagram is a great way to connect and engage with the people in your local area. With over 300 million monthly users and over 2.5 billion likes daily there is a huge amount of your audience out there actively using the social platform.

If you aren’t already using Instagram it might be time to sign up for an account

I have put together eight tips to take your Instagram marketing to the next level. Read more

personal brand on social media

The internet is flooded with Real Estate Agents that are “half doing” social media. By that I mean most Agents have set up a few social media profiles, but haven’t fully filled them out and are often left to sit with the last update being months ago.

You’ve probably heard of employees not hiring an individual because of the way that they portray themselves online. It is now a quite common part of the hiring process for most companies to do a quick search on social media, to find out a bit more about a person. Read more

How to get your first 1000 facebook fans

Reaching 1000 fans is a the first major milestone that you should look to achieve with your Facebook Fan Page.

Having over 1000 fans gives you the ability to start active conversations with people in the community and as most real estate agents never achieve this milestone it sets you leaps and bounds ahead of the competition online. Read more

how to increase facebook organic reach

If you are running a Facebook page to promote your brand as a Real Estate Agent chances are you have noticed your posts are being shown to less and less people.

Facebook has been changing it’s algorithm, making it difficult for pages to get exposure to their content.

There are a number of things that you can do to increase your Facebooks organic reach which we have put together in this infographic. Read more

How To Create Amazing Images For Social Media

One of the keys to standing out online today is having great pictures and images.

And I have good news for you.

Creating professional images doesn’t have to be difficult and time consuming. Read more

Why should you care about social commerce?

Why indeed! What even is social commerce you may ask? Social commerce is an amalgamation of social media networks and ecommerce. Social commerce is the facilitation of online retail through platforms such as Facebook, Twitter and Instagram. Have you ever noticed the Facebook markets? Or the Instagram shoppable feed? Or even the Twitter sponsored posts? These are all types of social commerce and are becoming hugely popular across practically every social media platform.

Social commerce allows us to make online purchases through social networking sites. Social media networks provide API’s and processes that allow businesses to sell their products through their platforms. Some businesses such as eBay even work in conjunction and partner with social media sites for mutual benefit. This type of commerce has really kicked off in the last 5 years and continues to gain traction and popularity.

Examples of social commerce include the Pinterest buyable pins, the Facebook daily deals in partnership with eBay, and the Shopify integration with Instagram. This type of commerce is fantastic for both businesses and consumers for a myriad of reasons. Firstly, businesses benefit from increased exposure and can sell their products to a much wider audience. Secondly, customers can enjoy a streamlined shopping experience through their favourite social media platforms – everybody is a winner! As time progresses, we should see an increase In the use of social commerce as more social media platforms follow suit.