Real Estate Video Marketing Tips

It’s no secret that the popularity of video on the internet is increasing. If you’ve looked at Facebook anytime in the last year you would notice that the news feed is dominated with video.

The reason behind this is simple.

People want to watch video and many prefer watching video over reading text.

Video is a great way to drive your brand awareness in the marketplace and generate interaction from your ideal clients.

When I say video I’m not just talking about property videos and market updates. While these types of videos are great there are a ton of other options you have to create exciting and engaging videos that will bring exposure for your brand as an agent.

In this article we will break down the best ways to use video in your marketing.

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Real Estate Websites Launch Checklist wide

So you’ve got a website or are in the process of getting one. Congratulations on taking a massive step in your career and in setting up your marketing for success.

A website will become the single most important factor in your branding and marketing moving forward.

Now that you have your shiny new website you’re probably interested in getting people to visit it.

The biggest mistake I see agents making with their website is not promoting it correctly.  Because after all, without promotion nobody is going to visit and your results will not be as good as you would like.

I’ve put together this website launch plan to get your website in front of your ideal clients and start generating you leads.

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Build Your Real Estate Personal Brand

The term “personal brand” gets thrown around a lot these days.

And as an agent you probably realise how essential it is to have a strong personal brand.

Everybody is trying to strengthen their personal brands in their areas in order to stand out and make a connection with clients.

For instance when you think of Fredrik Eklund you probably think of his High Kick and prestige New York real estate agent. Read more

real estate lead generating pages

To succeed as a real estate agent there are few things more crucial than consistent lead flow. If you don’t have a list of potential clients to nurture your business stands still.

To get you on the right track to nurture and convert potential customers, we’ve provided a list of the top lead generating pages your site must have. Read more

Real Estate Marketing

I give a lot of advice on this blog but todays article is going to tactically break down the single greatest way for a real estate estate agent to market themselves in 2017.

We all understand that it’s essential to build our brands and demonstrate a point of difference in a crowded marketplace.

The strategy I am going to break down for you today will help you grow your brand and create tremendous goodwill in your local marketplace. Read more

Real Estate Facebook Custom Audiences

Facebook Custom Audiences are one of the most effective ways to advertise to your ideal clients on Facebook. They are very cost effective and allow you to deliver a specific message to those people who are most likely to do business with you.

What is a Facebook Custom Audience?

Facebook Custom Audience’s allow you to upload a specific audience of people to run ads to.

For example you can create a custom audience of email addresses from your database, retarget people that have visited your website or even people that have engaged with something that you have posted on Facebook.

This gives you an incredible amount of power to reach your ideal target clients on a platform that you might not have been able to previously.

People that are on your database, visited your website or engaged with you on social media are clearly interested in yourself and your business.

Being able to display an ad in front of this person is a massive advantage to your marketing. Read more

Real Estate Agents Facebook Ads

By now you’ve probably heard other agents talking about how they are using Facebook ads to generate leads and grow their brand in the local area.

Facebook ads can be very effective when you know how to correctly set up and run a targeted campaign to attract your ideal clients in your local area.

After you’ve set up your first successful campaign it is pretty easy to rinse and repeat the process.

The problem a lot of agents have is setting up a winning Facebook ad. While it is relatively straight forward to get up and running there are a few key areas that need to be addressed in order to get the best results from your advertising budget.

In this post we dive deep into how to construct a successful Facebook ad for real estate.

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Do you include high quality images in some or all of your social media updates? How about your blog posts?

Coloured visuals greatly increase the willingness of somebody to read and interact with your content.

Visual content obviously makes sense with social media networks like Pinterest and Instagram, but it actually works just as well in Facebook and LinkedIn.

Did you know that Facebook advertisers get 65% more engagement from their target audience with visual content?

To put it simply if you are producing content whether its posts for social media or articles on your website they better have visually appealing content.

The problem with producing content with great images is that it can be difficult to create your own high quality images all the time. Read more


Videos are a great way to connect with your audience and share your expertise. More and more real estate agents are using the power of video to help build their brand in the local area.

In general most people would rather watch a movie than read the book that it’s based on.

Videos attract more attention than regular text or images. Especially online.

Producing regular video content that is entertaining and informative is a great way to engage your ideal clients and become the local expert.

The problem is that video is typically expensive and difficult to create. Read more

Do you know what separates the top 1% of agents from the rest? Is it that they work harder? Are great marketers or salesmen? These are all important factors but the main difference is that they have a much bigger personal brand.

A strong and well known personal brand is the prerequisite for becoming a successful real estate agent.

To put it simply, the more people that know, like and trust you. The more leads you’ll get and the more listings you’ll win. Read more