Build Your Real Estate Personal Brand

The term “personal brand” gets thrown around a lot these days.

And as an agent you probably realise how essential it is to have a strong personal brand.

Everybody is trying to strengthen their personal brands in their areas in order to stand out and make a connection with clients.

For instance when you think of Fredrik Eklund you probably think of his High Kick and prestige New York real estate agent. Read more

Do you know what separates the top 1% of agents from the rest? Is it that they work harder? Are great marketers or salesmen? These are all important factors but the main difference is that they have a much bigger personal brand.

A strong and well known personal brand is the prerequisite for becoming a successful real estate agent.

To put it simply, the more people that know, like and trust you. The more leads you’ll get and the more listings you’ll win. Read more

real estate agents personal branding

As a real estate agent your brand is your livelihood.

Personal Branding is about identifying and communicating what makes you unique, relevant and important to your target audience.

If you understand your values, passions and strengths you can leverage this information to separate yourself from your competitors and create a brand that really stands out.

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whats your brand

Traditionally in Real Estate the most well known agent in the area is the one that has been operating there for the longest time. This is all changing now.

Being different and standing out from the crowd of agents around you can get you known in the community faster than ever before. Read more

personal brand on social media

The internet is flooded with Real Estate Agents that are “half doing” social media. By that I mean most Agents have set up a few social media profiles, but haven’t fully filled them out and are often left to sit with the last update being months ago.

You’ve probably heard of employees not hiring an individual because of the way that they portray themselves online. It is now a quite common part of the hiring process for most companies to do a quick search on social media, to find out a bit more about a person. Read more

building your brand

As a Real Estate Agent your personal brand is everything to you. It’s the instantly recognisable first thought that comes to somebodies mind when somebody thinks of you.

The mistake that most new Real Estate Agents make when building a brand is usually a lack of consistency. Ultimately they end up time and money redesigning images and graphics for marketing materials when they should be looking for congruency. Read more

Thankyou Notes that generate leads

Today we are going to show you a couple of great thankyou notes that will have you bringing in leads in no time at all. And no, I’m not talking about just sending a quick email or text saying “thanks.”

I’m talking about a nice hand written note or card. Read more

is marketing killing the real estate agents business

This is a great article I found from Marie Youngblood Krebs on her site In the article she highlights the importance of investing in your brand as a Real Estate Agent and being able to separate yourself from all of the other Real Estate Agents in your area.

So here it is. Let me know what your thoughts on this topic are and if you think that you are investing enough on your personal brand.

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10 Things Successful People Do Each Day

10 Things Successful People Do Each Day

The most successful people in every field regard themselves as their biggest asset. They look after their body and continually look to grow through education and self improvement.

If you want to become a better Real Estate Agent and successfully grow your income and the amount of people you help you first have to start by improving yourself. Dedicate some time each day to improving yourself and becoming the best ‘you’ that you can be.

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Personal Branding For Real Estate AgentsThe internet has been a game changer when it comes to building and expanding a personal brand.

There are now technologies available to anyone that allow you to publish promote and engage with an audience. The tools are all readily available, should you choose to use them.

As we all know the agents with the most recognisable brands are the ones getting the most listings and selling the most houses. Read more