using video in your marketing

Most Real Estate Agents are aware now that video works and is a really powerful marketing tool. Whether it be agent profiles, community videos, testimonials or listing videos your customers want to have the option to watch. 

People connect with video, they are more engaged by it and love to share it.

When it comes to building a connection with a potential client online, video stand head and shoulders above any other forms.

With more and more people turning to Youtube to search for an agent and with 86% of home shoppers using video to find out more about a community, wouldn’t it be great if you were the source of that information.

So the concept of using video in your marketing isn’t difficult to sell, but often getting started is another story. Here are 4 tips to getting started with your videos.

1. Choose a topic:

1.Agent profile videos — This is a great way to introduce yourself to a wider audience in a more personal way. Be sure to keep it client-centric, focusing on what you will do better than the next agent.

2.Listing videos — More than a standard slideshow, live videos give potential buyers a moving tour through a home before they visit. This can be as simple as a three-minute walk-through.

3. Community videos — These hyperlocal videos introduce buyers to prospective towns and neighbourhoods and showcase you as the expert on the local market.

4. Client testimonial videos — Let your clients do your promoting for you! Consider filming testimonials at the happiest part of the transaction: right after they have signed!

2. Choose a camera:

 This can be a full-fledged video camcorder, a small pocket cam, or easier yet, the smartphone you have in your pocket.

3. Edit your video:

 This might be the most complicated part of the video process, so I suggest keeping it simple by using either iMovie, which is likely already on your Mac, or Windows (Live) Movie Maker, which is free to download on a PC.

4. Share, share, share:

 This is the most important part. Create a YouTube channel to house your videos, then use those links to post the videos to your website and social media sites. Take the extra step of transcribing your videos and post them on your YouTube page. That will help search engines like Google identify the content and match it with search queries.

As time goes on and you shoot more videos, you’ll begin generating more ideas, feeling more comfortable in front of the camera and seeing more hits to your YouTube channel — boosting your SEO and, ultimately, your business.

 

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