The term “personal brand” gets thrown around a lot these days.
And as an agent you probably realise how essential it is to have a strong personal brand.
Everybody is trying to strengthen their personal brands in their areas in order to stand out and make a connection with clients.
For instance when you think of Fredrik Eklund you probably think of his High Kick and prestige New York real estate agent. Read more
Do you know what separates the top 1% of agents from the rest? Is it that they work harder? Are great marketers or salesmen? These are all important factors but the main difference is that they have a much bigger personal brand.
A strong and well known personal brand is the prerequisite for becoming a successful real estate agent.
To put it simply, the more people that know, like and trust you. The more leads you’ll get and the more listings you’ll win. Read more
Traditionally in Real Estate the most well known agent in the area is the one that has been operating there for the longest time. This is all changing now.
Being different and standing out from the crowd of agents around you can get you known in the community faster than ever before. Read more
As a Real Estate Agent your personal brand is everything to you. It’s the instantly recognisable first thought that comes to somebodies mind when somebody thinks of you.
The mistake that most new Real Estate Agents make when building a brand is usually a lack of consistency. Ultimately they end up time and money redesigning images and graphics for marketing materials when they should be looking for congruency. Read more