Every real estate website we launch is built to increase your traffic and convert prospective clients while providing content for your current clients to keep coming back.
Looking to recruit agents? We can help with strategies for that too.
We’ll build your responsive real estate website around your business marketing goals to help maximise the reach and impact of your brand.
The difference between average monthly traffic on the real estate websites we build versus the industry average in Australia.
* Google Analytics Benchmarking, January 2016 – January 2017
Check Out Some Examples
Built to rank and attract new leads
Gain more leads and improve your marketing with a site built to generate leads.
All of our custom real estate websites are built around keyphrase research and search optimised content. We place calls to action that compel visitors to click, increasing your conversion of visitors to customers.
And all of our decisions are informed by measurable data.
Designed to stand out
We’ll build you a beautiful site that is immediately impressive and visually impactful.
Our primary goal is to build you a site that achieves your unique goals. But we’ll also implement best practices for the real estate industry.
“For years we searched for a website that combined a content and lead capturing strategy for real estate but at the same time we needed the site to convey our voice for our community. Stepps listened and worked with us to develop a mobile responsive site that was customer centric and user-friendly. Within a week of launching the site we needed to increase its bandwidth due to the increased traffic. Success.”
Sarah Bell Owner, Brad Bell Real Estate
Compelling, so visitors take action and convert
Your real estate website will be successful because it’s built around your business goals and conversions.
Our digital strategists aren’t just designers; we’re also experts in user experience. We’ll design your site around maximising conversion rate to increase the number of visitors who become leads.
But we’ll also design it around your business so your visitors become your clients.
Responsive and mobile friendly
Improve the user experience of your site and make it accessible across all devices.
More and more searches are taking place on mobile devices, according to Google. We’ll make sure your site is ready with a responsive and mobile friendly site.
Easy to update & easy to manage
We’ll build you a robust content marketing site. Then we’ll teach you how to use it.
At Stepps, we believe in customising your site around your goals. But we won’t just build your site and walk away. We’ll train you to update your content and build new pages.
Because our goal is to set you up for ongoing success.
A site that integrates with everything
Give your clients and prospects a seamless transition between your site and the tools that support it.
From your property CRM (like MyDesktop, LockedOn and AgentBox) to your email marketing solutions (like MailChimp, Constant Contact and Marketo) or business tools and document storage (such as Google Apps), we’ll integrate your site with all of the tools that support it.
Measure better. Manage better.
Understand where your visitors come from and what they’re looking for with a weekly Website Performance Report.
We’ll set you up with Google Analytics and make sure it’s configured properly. Then we’ll teach you how to measure conversions and use the data to improve your content.
Because our goal is to make sure you’re getting the most value out of your site.
Step 1: Discovery Session
We need to understand you, your goals and business challenges. That requires discovery. When it comes to your digital presence, taking the time to know your business always pays off – for us and for you.
Step 2: Website Strategy/Wireframes
Some agents and agencies will start with choosing a website template, applying some branding and uploading some content. If you are just looking for a fast templated solution, Stepps probably isn’t a fit.
Our speciality is integrating a website into a clearly mapped out digital marketing strategy. That means planning, designing, content creation and building a new site from scratch. It’s the best way we know to get the best possible results. The outcome is a website platform for web marketing, designed specifically for clients who have higher expectations for results.
Stepp 3: Design & Development
Once we’ve done our homework and locked down a strategic plan, we start creating things. We’ll design and code your site, create editorial content, generate ebooks, configure all necessary software integrations and bring your ideas to life – providing strategic counsel all the way through.
Stepp 4: Site Launch & Promotion
This is where the work only just begins. Once your new site and content is live, we utilise a number of paid and unpaid channels to drive traffic to your new site and turn that traffic into subscribers for your content and leads for your business.